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26.04.2020

So you want to own a unique gym? 

Great. Everybody wants to. 
But what exactly do you want? Now exclude all the brands and programs that went through your mind. This is not you. This is consulting business. This is trying to make you happy with an external player. Additionally it's playing a role with a probably and hopefully great product which might even secure your living for some time.
Again this is not you. You might use bits and pieces from everywhere. Sure thing.
But now let's move forward and envision yourself standing in your gym/in your business.
 
What do you feel?
This is the perfect gym. Or...
This is my perfect gym. 
With all its imperfections, edges, hiccups, etc. But most importantly YOU feel like home.
 
What does it take to get you there? 
Let's find it out - together. 
This will not be easy for neither of us. You will have to face your challenges and we'll see if you're up for tackling them.
It will be lots of work for you. Brain and body homework.
Eventually you'll have to fire a part of your current self. 
This is not a business course. And no there won't be any case studies for best practice. Because guess what...
Exactly. It's about your unique business. 
There are really smart people out there who can help you with the hardware - web design, social media, online shops, courses for coaching development etc ... Go and find them.
But what does that all matter if you have no clue WHY and HOW you want to offer your services? 
What could make your business unique? What about combining your love and passion for art with your gym? Are you into music, dancing,...? 
Otherwise you will compete int the very shallow waters of training methodology and pricing. It becomes a game of faith or money on who will manage your health.
 
If not now when is the right time to leave the beaten tracks? 
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